New look on board NorthLink ferries

Serco NorthLink Ferries has unveiled what’s new on board its ships as well as launching a refreshed branding and marketing campaign for its services.

According to the company, the announcement lets islanders know what they can expect from their services over the next six years, and signals the start of a campaign to encourage more people to visit the Northern Isles.

Residents of Orkney and Shetland can now also benefit from an “Islander Card” which will entitle them to up to 20 per cent off a range of on board products in addition to the 30 per cent off fares they already receive.

On Monday, Stuart Garrett, Managing Director of Serco NorthLink Ferries, said: “Today is the culmination of our work to modernise and improve the passenger experience from booking to destination.

“We have redesigned several areas within the ferries to make the journey more comfortable for all ages and budgets. We have also revitalised our branding and marketing which we believe will help to encourage more people to visit the Northern Isles.”